Principles of Effective Communication – Tom Wheelwright & Todd Rogers

The WealthAbility Show #161: Join Tom Wheelwright in this episode as he talks about how entrepreneurs and investors can effectively communicate in our age of AI, algorithms, and cancel culture with professor and author, Todd Rogers.

Todd is a Professor of Public Policy at the Harvard Kennedy School of Government, Psychologist / Behavioral Economist, and author of "Writing for Busy Readers".

Discover key principles like accommodating how people read, valuing and respecting the reader's time, and more.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/


SHOW NOTES:

00:00 – Intro
05:31 – Less is More: Accommodating with how people read.
09:21 – BLUFF: Value & Respect the Reader's Time.
14:06 – Give the Bottom Line & Clarify Your Own Thinking.
19:00 – TLDR (Too Long Didn't Read), Reduce Friction & Cognitive Effort, Simplification.
25:00 – Communicating with AI.
28:00 – Top 3 principles to make communication more effective for reader.
33:00 – Key final words.



Looking for more on Todd Rogers?

Website: writingforbusyreaders.com, writingforbusyreaders.com/ai
Books: “Writing for Busy Readers: Communicate More Effectively in the World"


Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax. https://wealthability.com/tom/


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