Скачать или смотреть Is Your Legacy Personal? Or All Business? | Joseph Michelli | TEDxSarasota

Every day business work to determine their brand message. Successful companies have given us a way to look into this process, and apply it to our own lives. Each of us is living our our brand message, whether we do so consciously or not. Joseph has been involved in creating and documenting this cycle for years and now shows us how to connect the dots, so its applicable for your life too.

Dr. Joseph Michelli helps leaders and business owners define and build memorable brands.  He activates people, processes, and technology to consistently deliver service experiences that drive loyalty and sustained profits.   Joseph is a New York Times #1 bestselling author of books about companies like Starbucks, Mercedes-Benz, The Ritz-Carlton Hotel Company, and Zappos.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx