Скачать или смотреть Dave Shore - On Why You Need An On-Air Personality

🎙️ Dave Shore breaks down why having a true on-air personality matters — because at the end of the day, audiences don’t just remember the information, they remember you. Facts and headlines may fade, but authenticity, energy, and presence leave a lasting impression.

In this clip, Dave explains how developing a genuine on-air personality is what separates professionals who simply deliver content from those who create connection. It’s not about being flashy or forced — it’s about bringing your authentic self to the mic, consistently, in a way that builds trust and makes people want to come back for more.

For broadcasters at every stage, personality is more than a style choice. It’s a career-defining skill — one that can turn a good performance into a memorable one, and a job into a long-lasting brand.

👉 To learn more about working with our team, visit KannBroadcastCoaching.com.