Скачать или смотреть What are aged leads?

Real-time leads are generated when a borrower fills out a web form or makes an inbound phone call and are less than 24-48 hours old
Older leads that are more than 24-48 hours old are considered "aged" leads
Aged leads can often be purchased at a lower price from lead providers
This occurs when lead providers are unable to fully match borrowers to the number of lenders they promised within the initial time window
Purchasing aged leads at a discount creates an opportunity, as the leads are outside the initial matching window

Potential next steps could be to research specific lead providers and their policies for reselling aged leads or to test purchasing some aged leads to see if they can be matched to lenders profitably.