What is Branding? A Guide for Independent Musicians

What is branding? Many people talk about it, but most don't do it right.

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If you ask most people, they’ll tell you that branding is about your colors, product names and logo. These people are wrong.

The heart of a brand is who you are at your core. Your mission. Your values. Those values guide the actions you take, and thus, all the things potential customers will recognize you for.

Once you decide who you are, it is much easier to decide what opportunities you will pursue. That compass is the essence of branding.

Got questions of your own? Join the Indie Club, our private Facebook community for independent musicians just like you: http://kdmr.us/indieclub

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