Ogilvy & Behavioral Science with Sam Tatam

In this podcast episode, Sam Tatam, Global Head of Behavioral Science at Ogilvy, discusses the firm's evolution and its focus on behavioral science and behavioral economics interventions. Sam mentions Rory Sutherland, who founded the practice with Jez Groom. Ogilvy is known for its diverse range of challenges, beyond just advertising and marketing. Sam works within the consulting business and specifically in the behavioral science group. Examples of their work include promoting methane-free beef consumption and improving airport security lines. Sam says the common thread in their work is that all the problems they solve rely on people interaction and psychology.

Full episode video:    • Evolutionary Ideas with Sam Tatam  
Show notes, resources, audio, text: https://www.rogerdooley.com/sam-tatam...

Sam Tatam is a psychology graduate who found himself at a fork in the road of his studies, ultimately deciding to pursue his interest in normative behavior through organizational psychology. Starting with a focus on psychometric assessment, he eventually transitioned to a career in advertising strategy, where he found his love for psychology fully realized. With a passion for understanding how people behave in everyday situations, he has brought his expertise to the advertising industry, using his knowledge to shape brand strategy. Today, he helps create a broad range of science-based interventions to help businesses achieve their goals.