The Google Analytics Cookie (Explained)

Google Analytics uses Cookies for tracking and identifying users. The Tracking code then packages up this information and sends it to the GA server. In this video, we join Pavel who is going to walk us through the Google Analytics cookie and the measurement process.


OUTLINE:

00:00 - Introduction
00:41 - What is the GA Cookie?
02:33 - Breaking Down the GA Cookie
04:33 - How data is sent to GA servers
06:34 - GA Simplified server call
08:47 - Testing
10:49 - Summary


🔗 Links:

Google Analytics: https://analytics.google.com/analytic...

Google Campaign URL Builder: https://ga-dev-tools.appspot.com/camp...

Official Documentation: https://developers.google.com/analyti...

📄Read this Video's Guide: https://measureschool.com/google-anal...

🎓 Measure Masters Membership: https://measureschool.com/measure-mas...

❓ Take Our GA4 Quiz: https://measureschool.com/google-anal...

FREE Tag Manager Course: https://measureschool.com/products/fr...

FREE Analytics Course: https://measureschool.com/products/fr...

🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...

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