Скачать или смотреть Module 49 Research design

So far, having discussed the sociological aspects of media, research is one of the final outcomes for students and scholars. In this lecture we shall learn how to conduct research. We do media research to understand how different contents are created, the function of media texts in society, what are the kind of impacts media and media contents have on society etc., and today, we shall discuss the research design for media research and will discuss several methods that are employed in research. This lecture shall point out different methodological concerns to help the students in understanding the basic steps of conducting research. This lecture shall be illustrative in nature, and several examples shall be used to explain the research methods properly.