Скачать или смотреть 3 key elements of list segmentation

List segmentation is a big part of target marketing, and it makes sense that you want to prioritize your communication with the people that care most about your organization. So how do we find these people?

Generally, we can segment our list based on criteria and areas of interest. When you're talking about giving, there are 3 key elements: recency, frequency, and gift amount.

Learn more about how to segment your list based on recency, frequency, and gift amount in Episode #20 of the Fundraising Masterminds Podcast, Reaching People Who Care About Your Organization (Nonprofit Marketing Part 3):
→    • Reaching People Who Care About Your Organi...  


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Fundraising Masterminds was founded by Jason Galicinski and Jim Dempsey to equip nonprofit leaders with time-tested, proven development strategies through training and coaching. Our objective is to empower these leaders by maximizing their impact on the Kingdom of God.