Скачать или смотреть How to Draft the Perfect Fundraising Letter

A compelling fundraising letter is one of the most valuable tools in any nonprofit’s fundraising toolkit. But writing the perfect fundraising letter is no easy task. There is both an art and a science to fundraising letters. Expect multiple drafts, revisions, and a whole lot of hard work!

When it is done right, a fundraising letter is so powerful. Great fundraising copy provokes strong emotions, inspires action from donors, and leaves the donors feeling good about sending in a contribution.

Here are some tips for writing the perfect fundraising letter, but before continuing, click on Subscribe to stay updated with our new videos.

00:57 Writing Style Tips
01:33 Use Emotion over Logic
01:54 Add Urgency
02:07 Make the Letter Very Easy to Read
02:26 Make the Donor the Hero
02:44 Use stories
03:03 Parts of the Fundraising Letter - An Engaging First Sentence
03:21 The Ask
03:37 Don’t Forget the PS
04:06 Formatting Tips

Know more: https://blog.givingmail.com/

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