Скачать или смотреть You need patience to win when you are selling into the financial market

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Patience is one of the most underrated skills when building an enterprise startup. In this clip from The Startup CEO Show, I sit down with Blair Livingston, Co-Founder and CEO of Street Context, to talk about what it really takes to sell technology to large financial institutions. Blair explains that success in this market depends not just on product quality, but on earning trust and building credibility over time. Some global investment banks won’t consider using a product that has been in the market for less than three years, and their sales cycles can take another two years. That means founders selling into enterprise finance need to be prepared for long timelines and complex decision processes.
Blair Livingston
  / blairhlivingston  

Watch the full episode here:    • 300 Coffees, 12 Years, One Big Exit  

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