Скачать или смотреть Understanding India's D2C Beauty Boom and the Hype of Celebrity Marketing | Behind Closed Doors

What does it really take to build a successful D2C beauty brand in India’s competitive personal care market?

In this no-filter episode of Behind Closed Doors, we get into the grind with: 🔥 Vaishali Gupta, Co-founder and Chief Growth Officer of mCaffeine – as she reveals how a bold caffeine-infused idea turned into one of India’s top personal care startups.

☕ In this episode, discover:

The early hustle of launching a skincare startup in a saturated D2C market

How five founders built a bold, purpose-driven brand from scratch

Lessons in brand positioning, product innovation & bootstrapping

The real playbook of scaling a D2C beauty brand in India

How mCaffeine disrupted the self-care space with content, community & caffeine


Whether you’re a startup founder, skincare enthusiast, or marketing nerd—this episode is your backstage pass to the branding, scaling, and survival of a new-age beauty business.

This convo is raw, unfiltered, and brewed with real insights—just like mCaffeine.
So hit play, sip that coffee, and learn how India’s boldest beauty brand came to life.

🎧 Watch now & fuel your D2C dreams with the real stories of India’s entrepreneurial disruptors.

#mCaffeine #VaishaliGupta #IngredientLedSkincare #IndianSkincare #SkincareIndia #D2CBeauty #CleanBeautyIndia #BeautyIndustryInsights #BehindClosedDoors #HypeOrHonest #skincarereview

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Let’s connect online:
🎙 Subscribe to BCD:    / @fyndoutwithragini  
📩 Email us at: [email protected]
📱 Instagram:   / behindcloseddoorswithfynd  

🥰 Ragini Varma:   / raginnivarma  



#mCaffeine #BehindClosedDoors #vaishaligupta #tarunsharma #SkincareStartup #D2CIndia #IndianEntrepreneurs #BeautyBrandIndia #CaffeineSkincare #StartupPodcastIndia #BootstrapSuccess #FounderJourneyIndia #BrandBuildingTips #SelfCareStartups #DirectToConsumerIndia #BestD2CBrands #StartupMotivationIndia #HowToStartABrand

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Let’s connect online:
🎙 Subscribe to BCD:    / @fyndoutwithragini  
📩 Email us at: [email protected]
📱 Instagram:   / behindcloseddoorswithfynd  

🥰 Ragini Varma:   / raginnivarma