Скачать или смотреть How Clear Communication Helps Small Businesses Survive Economic Uncertainty

In times of economic uncertainty, how you communicate can be the difference between losing trust and building loyalty.

In this session, Dr. Theon Hill, Associate Professor of Communications, joins the Silver Lining community to break down how small business owners can navigate global economic challenges through clear, honest, and strategic communication.

Dr. Hill explores today’s economic realities, including supply chain disruptions, rising operational costs, tariff uncertainty, and shifting consumer confidence, and explains why silence creates more fear than facts. Instead of waiting for stability to return, he challenges small business owners to lead through uncertainty using communication as a strategic advantage.

What you’ll learn in this video:

Why communication matters most during unstable economic periods

How small businesses can maintain trust during price increases and delays

Lessons from Warby Parker’s growth during the Great Recession

The dangers of corporate speak and the power of authenticity

How to communicate uncertainty without creating panic

The CLEAR Communication Framework:

Candid – Be honest about challenges

Listen – Pay attention to customer and community feedback

Empathetic – Acknowledge the human impact of business decisions

Actionable – Offer clear next steps and solutions

Reliable – Communicate consistently and follow through

Dr. Hill also addresses real questions from business owners about media interviews, community leadership, and educational initiatives, making this session especially practical and relevant.

If you’re a small business owner, founder, or community leader, this conversation will help you turn uncertainty into opportunity by communicating with clarity, confidence, and purpose.

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