Скачать или смотреть Why Pantone Colors Are So Expensive: Secret Of It's Value

Why are Pantone colors so expensive?
Because consistency in color across printing, packaging, and digital design is critical.
Pantone offers unmatched precision through pre-mixed formulas and a universal standard.
From iconic brands to cereal boxes, it ensures every shade appears exactly as intended.
This video explains how Pantone revolutionized color and why it still dominates today.

Time Stamp

00:00 – 00:34
Introduction to CMYK printing and the illusion of solid colors made from tiny dots.

00:34 – 01:14
Pantone’s role as a universal standard for color, ensuring exact and consistent color reproduction worldwide.

01:14 – 01:43
The high cost of Pantone guides and why they must be replaced regularly due to fading.

01:43 – 02:22
Limitations of CMYK and how Pantone solves the problem by offering premixed inks for precise colors.

02:22 – 03:47
The origin of Pantone in the 1950s and how it standardized colors globally, becoming a “language of color.”

03:47 – 05:27
How Pantone mixes multiple inks to create vibrant, consistent colors, justifying its cost and essential role in branding.

05:27 – 06:38
Pantone’s influence in packaging, logos, textiles, digital design, and the importance of its color consistency for brand identity.