Скачать или смотреть Beyond the Myth: How AI Supercharges Business Communication Fundamentals

The greatest misconception about AI in business communication education? That it replaces traditional fundamentals. The truth is the opposite—AI elevates tone, structure, persuasion, and clarity to new heights.

In Business Communication Today, 16th Edition by Bovee & Thill, you’ll see AI seamlessly woven into every chapter—not as an add-on, but as an essential teaching tool. From Sephora’s AI-driven influencer strategy (Chapter 12) to Coca-Cola’s “Create Real Magic” platform (Chapter 8), students learn through relevant, real-world case studies.

This isn’t theory. It’s practical, ready-to-use content that enhances your lesson plans and empowers students with authentic, AI-ready communication skills. AI doesn’t replace your expertise—it amplifies it.

👉 Discover why Business Communication Today is the only textbook on the market that integrates AI in every chapter.


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