Скачать или смотреть How upGrad became one of the most valued Edtech Business in India Ft. Mayank Kumar, Co-founder

In the latest episode of the Create Wealth podcast, we talk to Mayank Kumar, Co-founder and Managing Director of upGrad as he delivers an inside perspective on the edtech industry in India.

Mayank, the driving force behind the success of upGrad, completed his graduation from IIT Delhi followed by an MBA from ISB Hyderabad. In 2015, he co-founded upGrad and steadily built it to an ed-tech giant with a $2.25 billion valuation.

Tune in to the podcast now to know more about the success story of upGrad.

Timestamps:
0:00 - Intro
1:08 - Why is there a negative sentiment around the edtech industry
3:43 - Why measured outcomes are important to grow education business
9:22 - Parallels between wealth and education industry
12:40 - How did upGrad acquired customers initially
16:55 - How to solve for buyer vs user dichotomy
18:14 - Mistakes and learnings during the journey
21:06 - How to build a brand
23:49 - How to measure the impact of brand spends
25:30 - How does upGrad analyse companies for mergers and acquisitions
28:55 - How did upGrad plan their fundraising initially
30:50 - Why upGrad has 13% of ESOPs pool
33:58 - Why ESOPs are essential for senior management roles
37:49 - How did Mayank personally choose to dilute his ESOPs
39:29 - What does wealth mean to him
40:04 - How did he deploy the surplus capital he got after dilution
42:05 - How does Mayank evaluate a wealth manager

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