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REBRANDING OF SWITZERLAND'S BEST-KNOWN MEDIA BRAND

Brandpulse developed a new visual identity that plays with color while retaining red as a distinctive feature of the tabloid medium. The logo was modernized based on the original print logo, removing it from its previous boxed form: Now, it appears on a white backdrop, embodying freshness and impact in its modernity, with a strong focus on its digital application. Brandpulse also completely reimagined the brand’s visual world: The imagery for marketing and self-promotion focuses on people and conveys the essence of “Blick is in the thick of it” through the creative use of colors and warmth.

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