$700 Jeans?! Why "Aizome" Denim (Might Be) Worth It

* Full article: https://stridewise.com/tanuki-aizome-...
* See the jeans: https://tanukijapan.com/jeans/aht-18o...
* 7 Reasons Japanese Jeans Are So Expensive: https://stridewise.com/why-is-japanes...
* My original Tanuki "Kaze" denim review:    • Jeans Review: Tanuki Brings Streetwea...  

Yep, $700 jeans — OK, they're $660, but $700 sounds better — why would anyone pay that much for denim? You might be surprised to learn that Tanuki's "aizome" jeans sell out lightning fast, because there are scores of customers that revere the skill and materials required to produce this fabric, as well as the aesthetics of the fabric itself. In this video, a representative of Tanuki explains the "why" behind aizome.

00:00 Intro
00:30 Why Japanese jeans are expensive in general
01:48 How I got these aizome jeans
03:09 Tanuki's AHT fabric
07:22 The Japanese indigo dye
08:06 The Aizome dyeing technique
13:43 Wrapping up

#aizome #aizomejeans #tanukijeans