WooCommerce Google Analytics 4: DataLayer and Google Tag Manager setup

Blog Post: https://trackingacademy.com/blog/wooc...

In this step-by-step video, I'll take you through the entire process of setting up Google Analytics for Enhanced E-commerce tracking on your WooCommerce store using Google Tag Manager containers. Whether you've struggled with analytics setups that ended up being ineffective, confusing, or simply non-functional, today's guide is designed to change that! We'll focus on a clear, structured process to ensure your integration with Google Tag Manager is flawless, optimizing your marketing strategies and making decisions based on real data.

🔧 What You'll Learn:
Basics of installing Google Tag Manager container on your website.
Necessary plugins for WooCommerce and how to configure them.
Setting up Google Analytics 4 configuration tags.
Practical steps to test and ensure everything is working perfectly.
This tutorial is perfect for beginners and those who have tried setting up Google Analytics in the past but found it confusing. I aim to provide a straightforward, user-friendly process for configuring GA4 on your website. This video is part of a playlist that covers the whole setup process, so make sure to check out the other videos linked in the description below!

Timestamped Chapters & Resources:
0:00 What is the process for setting up Google Analytics for Enhanced E-commerce tracking?
0:30 How can Google Tag Manager containers improve my e-commerce store?
1:00 What are the basic steps to install Google Tag Manager container on my website?
1:31 What plugins are needed for WooCommerce tracking and how to configure them?
2:00 How do I configure the Google Analytics 4 configuration tag on my website?
2:48 What is the importance of testing in setting up Google Analytics?
3:00 What settings are available in the GTM for WP plugin for WooCommerce stores?
3:50 How can enhanced e-commerce tracking benefit my WooCommerce store?
4:20 What are the best practices for adding customer data to the data layer for tracking?
5:00 How does Google Tag Manager simplify adding tracking codes to my website?
6:00 How to create a new Google Tag Manager container for my WooCommerce store?
7:03 How to add the Google Tag Manager container ID to my website?
8:00 How do I verify if the Google Tag Manager container is properly added to my website?
9:00 What is a data layer and how does it track events on a website?
9:28 How can I verify that Google Tag Manager is properly connected to my website?
9:51 What happens when custom events like 'view cart' are triggered?
10:02 How does the debug window in Google Tag Manager help track website activities?
10:07 How do I configure Google Analytics 4 for my WooCommerce store?
10:35 How do I create a new property in Google Analytics 4?
11:02 What should I consider when naming my GA4 property for an e-commerce site?
11:47 How do I connect my website to Google Analytics 4 using a stream?
12:00 Why is the measurement ID important in GA4, and how do I use it?
12:14 How do I configure the GA4 configuration tag in Google Tag Manager?
12:31 What are the main sections of Google Tag Manager and their purposes?
12:44 How do I create and configure a Google Analytics 4 tag in GTM?
13:48 How do I verify the GA4 tag is correctly firing on my website?
14:02 How does the debug window differentiate between GTM and GA4 containers?
15:01 How can I track multiple page views to speed up event tracking in GA4?
15:10 What does the real-time view in Google Analytics show about website activities?
15:29 How does the debug view in GA4 help in tracking events?