Скачать или смотреть How Social Media is Changing What You Wear

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In this video, I break down how recommendation algorithms are quietly making us all dress the same.

If you’ve noticed everyone around you wearing similar jackets, sneakers, or colours, it’s not just a coincidence. It’s the result of how platforms shape our choices.

We’ll take a look at how different platforms and apps create feedback loops where certain looks go viral, get shown to more people, and slowly become the default. Not necessarily because they’re better, but more because the algorithm decided they work!

I’ll also talk about why trends now spread across the world in a matter of weeks, how fashion subcultures are fading out, and why your own neighbourhood starts to feel like it has a uniform dress code.

A big thank you to Zerodha’s Zero1 Network for making this video possible

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Chapters:
00:00 - Intro
01:16 - Understanding Recommendation Algorithms
02:00 - The Feedback Loop Phenomenon
02:43 - Content-Based vs. Collaborative Filtering
03:43 - Algorithmic Confounding: The Self-Reinforcing Trap
04:10 - Study on Correlation between Diversity & Uniformity
06:08 - The Illusion of Discovering "New" Trends
07:00 - Filter Bubbles & Local Homogeneity Phenomenon
07:57 - The Fall of Fashion Subcultures
08:18 - Fast Fashion's Algorithm-Driven Business Model
08:56 - Impact on Small Designers and Independent Brands
09:24 - The Cost of Convenience
09:56 - Outro