Скачать или смотреть Opentable Your reservation is waiting

Opentable: Your reservation is waiting

Authors:
Ngo Thi Thanh Huyen
Truong Thu Uyen
Nguyen Thi Thuy Dung
Nguyen Thao Minh

About the case:

OpenTable is the leading supplier of reservation, table management, and guest management software for restaurants. In addition, the company operates OpenTable.com, the world’s most popular website for making restaurant reservations online. In just over 15 years, OpenTable has gone from a startup to a successful and growing public company that counts around two-thirds of the nation’s reservation-taking restaurants as clients.
Today, more than 38,000 restaurants in the United States, Canada, Mexico, the United Kingdom, Germany, and Japan use the OpenTable hardware and software system. This system automates the reservation-taking and table management process,
while allowing restaurants to build diner databases for improved guest recognition and targeted e-mail marketing. The OpenTable website, mobile site, and mobile app provide a fast, efficient way for diners to find available tables in real time. The web sites and app connect directly to the thousands of computerized reservation systems at OpenTable restaurants, and reservations are immediately recorded in a restaurant’s electronic reservation book.