Pioneering football analytics (Arsenal FC) - Sarah Rudd #53

Pioneering football analytics (Arsenal FC) - Sarah Rudd #53

The guest for this episode is the brilliant Sarah Rudd. Known by many within the football analytics community, Sarah is often invited to speak and present at various elite analytics conferences to share her expertise and experiences.

Sarah was originally working at Microsoft before transiting into the world of football. She then spent almost 10 years at Arsenal after they brought StatDNA in house. After that, she spent time at a multi-club ownership group and more recently, has co-founded he own analytics company, 'SRC Ftbl'.

0:00 - Introduction
1:55 - Sarah joins and gives background
4:36 - Working at Microsoft
6:49 - Breaking into football, expected threat, Sarah's initial paper
16:23 - The American Soccer Insights Summit, online analytics
23:01 - Secrecy within clubs, sharing ideas
26:16 - Working at Arsenal
31:11 - Collecting Data, scouts
39:02 - Off the ball data, tracking
41:40 - Different sports, who is better at analytics?
47:28 - SRC Ftbl
51:33 - Looking ahead, future of analytics
55:16 - More Advice
59:49 - Book recommendations, wrap up

Useful Links
Follow Sarah on Twitter/X: https://x.com/srudd_ok?ref_src=twsrc%...

American Soccer Insights Summer: https://americansoccerinsights.com/

src ftbl: https://www.srcftbl.com/

Books mentioned
Kill the Unicorn – https://amzn.to/4b4fHOh
Data Feminism – https://amzn.to/3xq6928
Thinking in Bets - https://amzn.to/4coKBBN

FIFA Football Language:    • Creating the FIFA Football Language -...  

Sarah’s talk at StatsBomb about collecting data:    • StatsBomb Conference 2022: Sarah Rudd...  

StatsBomb free data: https://statsbomb.com/what-we-do/hub/...

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USEFUL LINKS
💻 Video Analysis Software - https://www.in-playsports.com/softwar...
⚽️ Football Analysis Education (Use code Gill10 for 10% off) – https://apfa.io/course/ref/chrisgill_UK/
🐍 Learn PYTHON for football analysis – https://mckay-s-site.thinkific.com/co...

FREE RESOURCES
📋 CV Template – https://cvtemplate.chris-gill.com/dow...
📝 Cover Letter Template - https://coverletter.chris-gill.com/do...
📚 Ultimate list of sports analysis/coaching books - https://books.chris-gill.com/download

MY OTHER SOCIALS
🌍 My Website – https://www.chris-gill.com
🆇 X/Twitter –   / chrisgill_uk  
👨🏼‍💻 LinkedIn –   / chrisgilluk