Evolution of Purity with Artya

While many brands strive to raise prices on their timepieces by adding more complications, Yvan Arpa decided to go against the flow and propose his version of minimalism in a watch.

Following the success of its Purity tourbillon in a sapphire case with changing colour, presented at the GPHG last year, the founder of Artya announced the inception of a new model. Keeping the same movement architecture with two barrels for a strong constant force, floating escapement and high-end finishing, the newly born watch is dressed in steel with inserted carbon fibre and has no complications. The price for the 39- or 40-mm timepiece is 5 times lower than the one with the tourbillon.

Check the video to learn about the concept of a “launch edition” and all the details on the series.


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