The Meteoric Rise And Catastrophic Fall Of MTV's VMAs

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Well divas....here we are again with one of my most ambitious videos. A comprehensive history of MTV's flagship pop culture moment: the Video Music Awards. Today, we're going through the most iconic moments in VMA history, unpacking how and why they became the premiere location for THE best of the best beef and performances amongst the rich and famous.

We revisit Lady Gaga's iconic performance of Paparazzi, the infamous Taylor Swift / Kanye West 2009 interruption, Beyonce's many iconic performances, the indelible mark left by Britney Spears and so much MORE!!!!

this video was edited by the iconic tyler murphy:   / ty.lermurphy  

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0:00 - 1:56 why the VMAs rocked
1:56 - 7:15 MTV in the 1980s
7:15- 10:57 the innovative 90s
10:57 - 12:44 using the VMAs to 'squash beef'
12:44 - 16:17 legendary vmas fashion
16:17 -17:53 the ICONIC 2000 vmas
17:53 - 21:20 britney's arrival
21:20 - 25:22 eminem & stan culture
25:22 - 27:13 bad behavior on stage
27:12 - 28:40 the birth of y2k fashion
28:40 - 30:56 eminem vs xtina
30:56 - 32:11 humiliating women
32:11 -35:03 britney's 2007 disaster
35:03 - 38:58 VMAs golden era
38:58 - 44:50 kanye vs taylor
44:50 - 48:50 gaga ARRIVES and carries
48:50 - 50:32 the end begins
50:32 - 53:26 miley cyrus dissolves
53:26 - 58:50 ratings NOSEDIVE
58:50 mtv is dumb