1918 Maxwell Endurance Run

The Maxwell was a brand of automobiles manufactured in the United States of America from about 1904 to 1925. The present-day successor to the Maxwell company is Chrysler Group.

For a time, Maxwell was considered one of the three top automobile firms in America (though the phrase the Big Three was not used) along with Buick and Ford. By 1914, Maxwell had sold 60,000 cars.

In a short period of time, however, Maxwell over-extended and wound up deeply in debt with over half of their production unsold in the post World War I recession in 1920. The following year, Walter P. Chrysler arranged to take a controlling interest in Maxwell. Maxwell Motors was re-incorporated in West Virginia with Walter Chrysler as the chairman. Around the same time that all of this was happening, Maxwell was also in the process of merging, awkwardly at best, with the ailing Chalmers Automobile Company. Chalmers ceased production in late 1923.

In 1925, Chrysler formed his own company, the Chrysler Corporation.

A 1916 Model 25 Maxwell Touring Car was famous as the car Jack Benny drove decades after it had stopped being manufactured. The running joke was that Benny was too stingy to buy a newer car as long as his old one still ran, however poorly. The sounds used for it used to be pre-recorded, but when a technical fault prevented the recording from playing, voice actor Mel Blanc improvised the sounds himself in a performance received well enough for him to continue the role permanently.

Source: http://en.wikipedia.org/wiki/Maxwell_...

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