Facebook Conversion API Setup (CAPI) - Set up FB Conversions API using Zapier

Learn how to set up the Facebook conversion API using Zapier. This Facebook CAPI setup method requires no technical skills, and uses free tools, so it's perfect for most users.

Check out the video to see the step-by-step process for setting up Facebook conversion API so you can pass conversion data directly from your email provider to Facebook.

This will help improve the accuracy of your Facebook conversion tracking, and is also a recommended step to help you prepare for Apple's iOS 14 privacy changes. More accurate conversion tracking means you're giving the Facebook algorithm more date for optimization and it also means your reports are more accurate so you can make better decisions with your Facebook ads.

Tools mentioned in this video:
Zapier - https://zapier.com

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