Скачать или смотреть Choose the Right Social Platform for Your Business Goals: The Visible(ish)™ Podcast Ep. 21

Choose the Right Social Platform for Your Business Goals: The Visible(ish)™ Podcast Ep. 21.

Feeling overwhelmed by social media? Melissa Howard breaks down each platform's strengths and explains how to strategically choose where to show up based on your unique business goals, content style, and energy levels. Stop spreading yourself thin across multiple platforms and start getting real results.

Key Takeaways:
• Instagram favours original Reels (7-30 seconds), quality carousels, and strategic story engagement
• TikTok rewards authentic, unfiltered content with strong hooks and captions (1-3 minutes optimal)
• Choose platforms based on your business goals, audience location, and content creation strengths
• You don't need to be everywhere—focus deeply on 1-2 platforms that align with your energy

Chapters

01:14 - Deep dive into platforms
01:37 - Instagram: what's working
04:46 - TikTok: authenticity over polish
05:49 - YouTube: the long-game platform
07:16 - LinkedIn: B2B powerhouse
08:34 - Facebook & Twitter: specific niches
09:44 - Pinterest: visual evergreen content
10:30 - How to choose YOUR platforms
12:07 - Real client examples
13:44 - Conclusion & homework




Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

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TikTok | https://www.tiktok.com/itsmelissahoward