Скачать или смотреть Not First? Then Be Different: The 2nd Law of Marketing Explained

What if you’re not first in the market? Are you doomed?

According to the 2nd Immutable Law of Marketing, the answer is no — but you must play a different game.

In this video, we break down Law #2: “If you can’t be first, be first in a new category” from The 22 Immutable Laws of Marketing. You’ll learn why copying the market leader fails, how smart brands reposition themselves to win mindshare, and how category creation can beat massive competitors.

This is a must-watch for founders, marketers, and business owners trying to grow in crowded markets.

👉 Stick around to understand how this law connects directly with brand positioning, differentiation, and category leadership.

Who this video is for:
Startup founders
Marketers & growth strategists
Business owners in competitive markets
Personal brand builders

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