How to do Empathy Mapping (for Marketers)

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Empathy is one of the most powerful tools in a marketer's toolkit.

In this video, I’m going to walk you through a super valuable exercise that you can do with your team, or with your clients to inject more empathy into your marketing.

In my recent video here on the channel I shared what I believe to be the number 1 trait that all GOOD video marketers need… and that is… you guessed it… empathy.

The idea of really understanding your ideal audience and getting into their shoes, their heads and their hearts so you can craft marketing that resonates with them and moves them to actually take the action you need.

Empathy really is a powerful tool and it IS something that can be practised.

In my video marketing agency one of the ways that we work with our clients to develop more empathy when designing a marketing strategy is by creating an empathy map.

And over the next few minutes I’m going to walk you through this exercise using one of our ideal customer avatars as an example.

This empathy mapping exercise is something that is best done either with your team if you’re working on your own marketing or in collaboration with a client if you’re working more as an agency or consultant.

#designthinking #videomarketing #empathy