Auto GM on how the Snapdragon Digital Chassis is driving automotive

At MWC 2022, Qualcomm’s Senior Vice President and General Manager of Automotive Nakul Duggal explained Snapdragon’s offerings for the auto industry with the Snapdragon Digital Chassis.

The auto industry has been subject to rapid change with technology advancements and integrations. Automakers need a partner who can do the heavy lifting for the foundational technology building blocks that they can then integrate into their vehicles. Enter Snapdragon. With the Snapdragon Digital Chassis, automakers get an integrated set of open, scalable, and cloud-connected platforms that they can customize to their brand.

As Nakul Duggal details, rather than selling pieces into an existing supply chain, with the Snapdragon Digital Chassis, automakers get a partnership that can meet the individual needs of the brand. The Snapdragon Digital Chassis offers all of the core competencies for connectivity that a brand needs, including Snapdragon Ride, the Snapdragon Cockpit Platform, Car-to-Cloud services, and more. The unified architecture delivers both enhanced safety and immersive digital experiences.

Those immersive digital experiences offer new opportunities for monetization for brands. By offering software upgrades throughout the life of the vehicle, brands are able to own the consumer experience. And with these upgrades, consumers feel they’re getting an experience that’s constantly top of the line. It’s a win-win for both brand and consumer.

After two decades in the automotive industry, Qualcomm knows what brands need to succeed and is proud to partner with automakers to make top-of-the-line, connected vehicles.

Explore Qualcomm’s complete automotive offering: https://www.qualcomm.com/products/app...

Learn more about the Snapdragon Digital Chassis: https://www.qualcomm.com/news/onq/202...

Watch all of Qualcomm’s MWC 2022 content:
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