Matter: Making the smart home a more connected, comfortable, and helpful place.

Smart bulbs and automated blinds can bring value to every home, but to do that, these products need to be as easy to buy and set up as regular bulbs and blinds. They need to be easy enough to just discover in the regular aisles like every other product, easy enough to buy without needing an expert or being one.

Matter changes the game -- by making devices easier to set up, in the same way, every time, and work with other smart products in the home. Matter-enabled devices are secure by nature and provide the reliability and features expected while doing so much more. They can be controlled by whichever app, voice assistant, or device is the most convenient, and by anyone in the home.

Matter also lets developers build literally, once, and for all. It’s a common language for today’s smart devices that lets them talk to each other, enabling simple, yet powerful experiences for consumers. Matter is also local, so home devices can be controlled securely, without the need for a cloud connection.

For anyone who wants a smart device that just works, for anyone with the next great idea to easily launch a global product. Matter is for all of us, for all brands and platforms, all over the world.

That’s what matters.