Segments in Google Analytics 4 (GA4) - Types of segments and how to configure them in GA4

Learn how to create segments in Google Analytics 4 (GA4), including the differenced between user, session and event-based segments. You will walk-through how to create segments based on geographic location and the traffic sources people have used to find your website.

JUMP TO A TOPIC:
0:00 Introduction
0:34 Where you can use segments in GA4
2:00 Creating segments in GA4
3:28 User, session, and event segments
5:14 Geographic segment in GA4
8:08 Traffic acquisition segment in GA4
10:43 Using parameters with segments
13:09 Conclusion

YOUR EXTRA RESOURCES:
○ Tracking events in GA4 –    • Events in Google Analytics 4 // 2021 ...  
○ Conversion tracking for GA4 –    • How to Track Conversions in Google An...  
○ Getting started with GA4 –    • Google Analytics 4 Tutorial (Get Star...  
○ GA4 Complete Course (paid) – https://www.lovesdata.com/courses/goo...
○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/goo...

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