Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks

Cleeng, founded by CEO Gilles Domartini, has made impressive strides in subscriber retention for video platforms. Since its inception in 2011, Cleeng has carefully built its product, accelerating growth significantly from 2021 onwards. The company now manages 35 million accounts and half a billion in gross billing.

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Timestamps:
17:57 Revenue in 2023: $18 million
14:11 Number of employees: 130
11:42 Customer churn: Net Dollar Retention of 120-130%
9:22 Average Contract Value (ACV): grew from $200k to $1 million+

0:00 - Introduction and Event Details
1:00 - Company Background and Early Growth
2:30 - Transition to Focusing on Enterprise B2B
4:00 - Cleeng's Specialization in Subscriber Retention
5:30 - Managing Significant Accounts and Gross Billing
7:00 - Importance of Market Focus and Pricing Policies
9:00 - Challenges of Customer Success and Retention
11:00 - Maintaining Company Culture and Organizational Optimization
13:00 - Financial Considerations and Investor Relations
15:00 - The Role of Founders in Company Strategy
17:00 - Balancing Client Demands with Company Goals
19:00 - Integrating New Staff and Maintaining Culture

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/cleeng

Founded in 2011.
$1.1M in revenue in 2015.
$19M in revenue in 2023.
$7.6M Total Funding.
129 employees.

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