Individual Health Insurance Marketing Explained

The Cost-Per-Click on Google Ads for "Health Insurance" is $16... Not 25 Cents, Not $1, $16!!

The Individual Health Insurance Market is Compared to the Auto Insurance Market in Terms of Advertising Spend and 2) Marketing Strategy.

Is Spending $16 Per Click on Advertising a Wise Use of Healthcare Resources? Would Spending Advertising Budget on 1) Lowering Deductibles and Copays or 2) Lowering Premiums Be a Better Use of the Money?

Sources: https://collisionweek.com/2019/03/27/..., https://www.repairerdrivennews.com/20....

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