Скачать или смотреть RFM Analysis in Odoo: Accurate Marketing Strategy

RFM analysis is a data-driven customer behavior segmentation technique. RFM stands for recency, frequency, and monetary value. RFM is a method used for analyzing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior, and then run targeted email/marketing campaigns to increase sales, satisfaction, and customer lifetime value.

Recency: Date of Last Purchase
Frequency: Total Number of Orders
Monetization: Total Order Value

Benefits of RFM Analysis:
Conducting an RFM analysis on your customer base and sending personalized campaigns to high-value targets has massive benefits for your business.

► Personalization: By creating effective customer segments, you can create relevant, personalized offers.
► Improve Conversion Rates: Personalized offers will yield higher conversion rates because your customers are engaging with products they care about.
► Improve​​​​​ unit economics
► Increase revenue and profits
► Identify target audience easily with the help of RFM Analysis
► Easy to handle marketing campaigns for the target audience
► Business health checkups can be easily done with the RFM segmentation ratio analysis
► Measures growth easily by comparing RFM Segment Ratio Yearly Analysis

Features:
✔️ Smart dashboard to track all activities
✔️ Smart technique to segmentize your customers
✔️ Create & Track mailing campaigns by customer segments
✔️ Track Leads by customer segments
✔️ Track sales quotations by customer segments
✔️ Track sales orders & revenue by customer segments
✔️Track customers by customer segments
✔️ Smart report to analyze customers engagement with business
✔️ Auto update customer segments in a timely fashion
✔️ Predefined RFM segments with marketing tips

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