Harnessing the Power of David Beckham’s Global Brand | Milken Institute Global Conference 2024

A decade after retiring from professional football, David Beckham has remained a household name through a variety of high-profile endorsement deals and transformative partnership with Authentic Brands Group. Join Beckham and Authentic Chairman and CEO Jamie Salter, who open up on scaling the athlete’s brand through strategic endorsements, innovative business models, compelling digital and media partnerships and more.

Full panel title: From Pitch to Profit: How Authentic Harnesses the Power of David Beckham’s Global Brand

Guests:
David Beckham, Partner and Shareholder, Authentic Brands Group; Co-Owner, Inter Miami CF; Global Brand Ambassador; Philanthropist
Jamie Salter, Founder, Chairman, and CEO, Authentic Brands Group

Moderator:
Michael Milken, Chairman, Milken Institute

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0:00 - Introduction
7:38 - David Beckham: athlete to entrepreneur transition
12:07 - Jamie Salter on choosing brands to partner with
14:20 - Michael Milken on brand value vs total valuation of a company
21:22 - Managing living vs deceased legends
22:45 - David Beckham’s comments on Netflix documentary
28:19 - Beckham: all I wanted to do was play football, or soccer
29:45 - David Beckham as an academy kid