"Why I Hate on Journey Maps" by Jaime Levy (Author of "UX Strategy")

Описание к видео "Why I Hate on Journey Maps" by Jaime Levy (Author of "UX Strategy")

This was the video recorded at the Designer and Geeks's Meetup in San Francisco on September 17th, 2015.

It is a rant by Jaime Levy to explain why she chose to focus an entire chapter in her new O'Reilly Media book "UX Strategy" on empirical funnel conversion for dictating the UX design rather than the traditional practice of creating fancy journey map diagrams for understanding customer touch points.
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