Скачать или смотреть CASTING a Book about Women - Interview Alexandra director of Zoom Models Bangkok

Interview Alexandra director of Zoom-Evrika Model Management

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“Casting” is a photographic book that wants to bring to light the problems of modern aesthetics. Instagram filters, perfect skin retouch, and general drastic image manipulation are today the media standard. Impossible beauty features are changing the view of society, and especially women, toward aesthetics, creating a digital view of a woman far from reality. The shots for this project had no digital retouch, or any other kind of alteration in order to show a more sincere way to see beauty. The vibe is not celebratory, doesn't tend to extra-valorize the subjects, wants to be raw content of reality. Especially here where I'm living, Bangkok, the beauty standards are a complicated matter. Thai people pass more time on social media than anyone else and the young generations are growing up with virtual digital standards of beauty. It will be amazing to be able to publish one book per city, all around the world, so as to check the status of a wide spectrum of underdogs professionals that are working in the system or that are trying but fail for some aesthetic reason.

The book “Casting” it’s a record of many Thai and foreigner models, actresses, and dancers that are living and working in Bangkok. Many models featured in this book have reacted quite emotionally when they saw how they look without Photoshop enhancement or any form of digital alteration. Smartphones have replaced the mirror and people are gradually forgetting how they actually look like. Digital photography and sophisticated algorithms are changing our perception of reality. A Ground Zero Photography can bring back a more honest point of view where the inside character of a person prevails over the superficial appeal.