NFT project Discord launch strategies - Evergreen vs Cohort

Web3 Discord launch strategies - Evergreen vs Cohort | Apply to work with my NFT & web3 growth marketing agency www.unfungible.xyz

What is the best way to launch a Discord community for your web3 brand or NFT project?

In today's video, I discuss the two types of strategies to launching communities.

The first one being Evergreen communities, the second being Cohort. Evergreen communities are the ones where your community is always open and always accessible.

Cohort are the ones that are open on a seasonal basis. And each comes with its pros and cons.

However, for most projects, quality of interaction and quantity of interaction are the main metrics that make up a healthy community.

And through the scope of Evergreen versus Cohort, one can understand how a Cohort community can make the launch more controlled. And retain quality of community engagement during the process.

I then share the different cons that could come with a Cohort community and some examples of Web3 communities that have used the Cohort launch model.

Timestamp:

00:00 My community launch failure
02:00 Two ways to launch a Discord community
02:34 Evergreen community
02:57 Cohort community
04:16 Evergreen vs cohort
05:50 Anatomy of a community
07:35 Where community quality trends
08:55 Cons of cohort communities
11:11 The pivot point
11:50 Community commitment curve
16:39 The Kabal
18:40 Neo Tokyo
19:40 Common launch mistake

About Unfungible.xyz:

Unfungible.xyz is an NFT Consulting and marketing agency aimed at helping brands and projects developed their Web 3.0 marketing strategy using NFT technology.

We know that the Web 3.0 space can be intimidating and the barrier of entry can be high, this is why our mission is simple; take care of selling your project, so you can focus on building it.

Btw, my lawyer called and asked me to write this: I am not a financial advisor, these people wear suits, I don't. So PLEASE, do not take anything in this video as financial advice. DYOR: Do your own research. Consult a professional investment advisor before making any investment decisions.