Скачать или смотреть What's the Difference Between Inbound and Outbound Marketing?

When it comes to your business marketing strategy, you will likely have many questions. Inbound or outbound? Do you have to choose between these two? Let’s find out together.

Inbound Marketing
The main goal of inbound marketing methodology is to, build a relationship with prospective buyers on the web. Once the relationship is established, you can work to convert the prospects into customers. This way, the prospects first get to know you and your company as a thought leader in the niche and come to trust in the brand when making a final decision.

The inbound methodology heavily relies on strategically written content. The content is created with the prospect in mind. It answers questions that the prospects might ask themselves when looking for a similar product or service. Based on those answers and keywords, the companies create content that answers those questions.

Outbound Marketing
This methodology is the traditional marketing methodology that has been around for decades. It is most effective for consumer goods that are relevant to wide demographics.

The main goal of this methodology is to cast a wide net hoping to get as many returns as possible. Ideally, these types of campaigns bring in results immediately. Unlike inbound marketing campaigns, you don’t have to wait for months to see the results with outbound marketing. For companies that have to generate income as fast as possible to stay in the game, this is a great option


Outbound campaigns are a great way to raise general awareness about the brand but they can be costly endeavors. Therefore, outbound campaigns may not be accessible for most companies, especially new companies that don’t have large budgets. The high cost associated with outbound marketing is also the main reason why startups, are often amongst the first to adopt the inbound methodology.

Which way to go?
The answer is “it depends” Actually, many successful companies utilize both inbound and outbound marketing campaigns. Inbound can take some time to work but, if you have the means, why not combine it with carefully thought out outbound campaigns to get the best of both worlds.

You can actually combine both efforts with outbound email marketing campaigns. Purchase a data license and send promotional emails to your ideal target audience, without the risk of landing in the prospect’s spam folder. For assistance acquiring a data license in the USA, contact PMG3 60.