Скачать или смотреть LightHaven Productions: Lower Third

LightHaven Productions | Broadcast Lower Third

LightHaven Productions: Lower Third is a motion design project focused on creating a clean, broadcast-ready lower third system for on-screen identification. The piece explores timing, legibility, and visual hierarchy, emphasizing how motion graphics can integrate seamlessly with live-action footage without distracting from the subject.

Designed as a flexible branding element, the lower third prioritizes clarity, balance, and visual consistency, demonstrating how motion design supports information delivery within real-world production environments.

In addition to the animated example shown here, this project includes a customizable Motion Graphics Template (MOGRT) built for practical use in editing workflows. The lower third system is designed to be flexible and production-ready, allowing editors to update text and timing efficiently while maintaining visual consistency.

Project Details:
• Discipline: Motion Design / Lower Third
• Focus: Broadcast design, typography, timing, visual hierarchy
• Tools: Adobe After Effects, Adobe Illustrator
• Role: Concept, design, animation

Footage Credit:
Background footage was filmed by me during a University of Memphis band performance at a live football game and is used here for educational and non-commercial portfolio purposes.

This video was created for educational and non-commercial portfolio purposes only.

Mari-Genelle Leonard
Video & Film Production | Motion Design
Portfolio: marileonard38.wordpress.com