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What This Video Covers:
This is a complete SEO course for 2026 built around execution, not theory. You’ll learn how to build a keyword and page system inside a Google Sheet, reverse engineer real competitors, and turn their sitemap into a clean service architecture you can actually outrank. Then we expand beyond money pages into top, middle, and bottom of funnel content so Google trusts your site through topical authority. Finally, we cover a simple backlink plan using citations and directories so new sites can earn early traction without expensive link building.

What You’ll Learn:
• Why a Google Sheet (system) controls SEO execution (outcome) through tracked pages, keywords, and statuses.
• How competitor selection (input) improves strategy accuracy (output) by filtering service providers over directories like Yelp.
• How robots.txt (file) reveals sitemap paths (data source) so you can extract real service pages fast.
• How a sitemap (source) becomes a service list (asset) via LLM cleanup into page titles and URL slugs.
• Why category-based URL silos (structure) improve audit speed (benefit) through cleaner Search Console filtering.
• How bottom of funnel pages (content type) drive enquiries (result) by targeting service intent keywords.
• How middle of funnel comparisons (content type) increase consideration (result) through “X vs Y” decision queries.
• How top of funnel questions (content type) build topical authority (result) by answering pre purchase research queries.
• Why Google Autocomplete (signal) validates demand (insight) through repeated dropdown query patterns.
• How internal linking (mechanism) transfers relevance (effect) by pointing supporting articles back to money pages.
• Why pages vs posts (CMS choice) improves maintenance (benefit) by keeping evergreen services as pages and blogs as posts.
• How citations and directories (link type) build baseline authority (effect) through consistent local entity mentions.

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