The Originals

Описание к видео The Originals

The New York Times brought together power players in fashion and sports for a look at the convergence of the two sectors at the Paris Olympics. Are athletes the new celebrities for brands? Have they moved from brand ambassadors to brands unto themselves? Where are the shared strategic goals?

Featuring:
- Stella Bugbee, Styles Editor of The New York Times
- Martin Lotti, Chief Design Officer at NIKE, Inc.
- Yoon Ahn, Nike Women’s Global Curator, Creative Director & Co-Founder of AMBUSH®

This live event, entitled “The Ultimate Team,” took place in Paris on July 1.

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