Episode 10 | Paving the Road to Success with Timing, Empathy and People | Leon from Morning & PPP

In the final episode of Season 1, we’re thrilled to welcome Leon Foo, Founder of Morning and Co-founder & Chairman of PPP Coffee, to share his incredible journey with us.

Leon’s coffee story began in 2009 when he noticed the lack of freshly roasted coffee and top-tier equipment in Singapore. This sparked his passion for sourcing directly from producers, and to roasting and wholesaling.

Leon has worn many hats in the coffee industry—green importer, roaster, wholesaler, café owner, and barista. But at heart, he sees himself as a home brewer. His passion for crafting a delicious cup of coffee that highlights the tasting notes with ease inspired him to create Morning, a hassle-free capsule machine for specialty coffee.

Throughout our chat, Leon reflects on his proudest achievements and how perfect timing played a crucial role in his success.

Being a business owner isn’t easy—Leon knows this firsthand. Having managed multiple ventures early on, he openly discusses the challenges of managing teams, maintaining relationships, and balancing personal life, while staying focused on business goals.

Today, he leads with three pillars of empathy: for his team, customers, and suppliers.

Looking ahead, Leon shares his thoughts on future coffee trends, the rise of Southeast Asia in the global coffee scene, and how sustainability will drastically reshape coffee roasting.

Tune in for this inspiring and in-depth conversation!

*Announcement:
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