25 Most Common Google Ads mistakes

Based on my experience, I collected the 25 most common mistakes in Google Ads made by beginners and seasoned experts.

I've mentioned Page speed insights; here's the link https://pagespeed.web.dev/

#googleads #googleadsmanagement #googleadsstrategy

⏱️ Timestamps
00:12 Overspending
00:53 Underfunding
01:26 Bidding strategy blunders
02:18 Broad targeting
03:32 Ignoring negative keywords
04:40 Geo-targeting oversights
05:25 Poor ad copy
06:17 Weak CTA's
06:53 Lack of relevancy
07:39 Landing page errors
08:15 Mobile unfriendliness
09:12 Slow page load times
10:11 Ignoring conversion tracking
11:19 Misinterpreting the data
12:52 Neglecting GA4
13:09 Infrequent monitoring
14:02 Failing to adjust
14:44 Ignoring ad assets
15:10 Violating Google Ads policies
16:06 Ignoring local laws
16:38 Copyright issues
17:16 Lack of A/B testing
17:36 Ignoring performance metrics
18:35 Forgetting advanced features
19:05 Competitor analysis


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🙋‍♂️ Who am I?
Google Ads has been my life for the last 15 years.

My name is Rokas. Pronounced /rock ass/ , yeah, I know, right.
Google Ads has been my life for the last 15 years.

I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.

Google Ads is just like any other skill that can be learned. I know that because 15 years ago, I learned it from scratch, and Today, I make 6 figures a year, helping companies set up and run their campaigns.