Скачать или смотреть The Costly Lesson Behind Peloton’s Collapse

This company went from a nine-billion-dollar public IPO to losing over ninety percent of its value in less than two years — none other than Peloton, and the lesson here is heavy.

At first, it was unstoppable. People weren’t just buying bikes — they were buying belonging.

The instructors felt like friends, the brand felt like a movement, and the pandemic made it explode overnight.

But when the world opened back up, the magic collapsed, because it wasn’t built on fitness — it was built on circumstance.

And when the environment changed, Peloton didn’t pivot fast enough to meet it.

A great product with perfect timing can look like a revolution, but if your brand only thrives in one set of conditions, you’re not building a business — you’re gambling on weather.