Studebaker: Israeli Afterlife

Studebaker: Israeli afterlife is the unlikely and little-known story of how the famed Hoosier car brand continued production in the Holy Land after the Studebaker Plant’s closure in South Bend. This lecture will explore Israel’s first tycoon’s risky vision of a “Detroit of the Middle East” in the city of Haifa, with Studebaker being its flagship Car Brand in the mid to late 1960s.

About the Channel:
The Studebaker National Museum is devoted to sharing the story of the automotive and industrial history of South Bend and the greater region through the display and interpretation of Studebaker vehicles along with related industrial artifacts. The Collection also includes seven objects designated as “National Treasures” including the carriage Abraham Lincoln rode to Ford’s Theatre the night of his assassination, and a carriage used by the Marquis de Lafayette during his farewell tour of United States in 1824. Our Vision is to spark the imagination and ignite interest and passion for design, innovation, and overall impact of the automobile and its related industries.

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