Goldcast CEO Palash Soni on AI-powered enterprise video campaigns

Goldcast is an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like 6Sense, LG, Zuora, and Mailchimp, leverage Goldcast to more effectively get in front of their audience, repurpose and create engaging and consumable video content, and capitalize on brand authority and intent.

Goldcast was founded in mid-2020 at Harvard Business School. Since then, they have raised over $40mn, built a bi-continental team of excellent teammates, and are one of the market leaders in the enterprise digital events space. They count 400 great B2B firms as customers and were recently featured in G2's list of 100 fastest-growing software companies.

Join us as we discuss:

0:00: Goldcast Intro and founding at Harvard Business School
2:30 Early product development
8:00 Pivoting strategy post-pandemic
11:30 Feedback on the AI Content Lab
14:45 Challenges with educating the market
21:25 The importance of video content for modern B2B marketing
25:05 Early team building and company culture
29:03 AI search capability in ContentLab

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.