🎥 The Ins and Outs of Google Ads Promotions: Strategies & Tips

Chapters:
00:00 Episode Sneak Peek
02:34 Promo Launch Checklist
03:58 Strategies & Tactics
07:45 Underutilized Features
10:33 Ad Copy Best Practices
15:51 Performance Max Asset Groups
19:17 Merchant Center Promotions

Welcome back to another episode of PPC Unfiltered with your hosts, Cory Lindholm and Michael Nadalin. In today’s episode, we dive deep into the mechanics of running successful promotions on Google Ads, sharing strategies that push the boundaries of digital advertising to maximize results.

Whether you’re a seasoned marketer or just getting your feet wet, this discussion is packed with actionable insights and a bit of unconventional wisdom that could redefine your approach to promotions. We explore everything from aggressive bidding strategies to the nuances of lead generation promotions that defy the norm but deliver results.

Why Tune In?
⚔️ Aggressive Strategies: Learn how to tell Google precisely what you want through assertive bidding and ad placements.
🎉 Promotion Tactics: From Black Friday sales to routine service offers, discover how to structure promotions that capture attention and convert.
🌍 Real-Life Applications: Get a behind-the-scenes look at how these strategies play out in real campaigns, with personal anecdotes from our own experiences.
💻 Tech Tips: We also cover the technical side of setting up promotions, including the use of ad groups and the importance of automation to streamline your efforts.

This episode isn't just about sharing knowledge; it's about inspiring action. Get ready to challenge your perceptions of what’s possible with Google Ads!

Episode Highlights:
🎯 Brute Force Bidding: How aggressive bidding can dominate ad space.
🛠️ Promotion Setup: Best practices for ad copy, campaign segmentation, and utilizing Google Ads features like promotions extensions and price adjustments.
⚙️ Practical Tools: Using automated rules and labels to manage promotions efficiently without losing sleep.
💡 Insider Advice: Tips on avoiding common pitfalls and ensuring that your promotions comply with platform guidelines.

So, grab your notepad, and let’s get into the thick of Google Ads promotions! If you're looking to shake things up with bold moves or fine-tune your existing strategies, this discussion is packed with insights that can lead to breakthrough results.

👍 Enjoyed this episode? Don’t forget to like, share, comment, and subscribe for more expert insights tailored to supercharge your digital marketing efforts.

#googleads #digitalmarketing #ppc #onlinemarketing #marketingstrategy #businessgrowth #adwords

Links
💠 Ads By Cory: AdsByCory.com
💠 MarketLead: MarketLead.com.au