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Ever wondered how big brands can influence your buying decisions without you even realizing it? In this video, we dive deep into the powerful world of neuromarketing—the psychological tactics that top companies use to shape customer behavior, from influencing choices to driving unexpected trends.

One of the most fascinating examples is the iPhone’s popularity in India, where over 80% of buyers now use EMI options. Why do so many customers, especially in a price-sensitive market, choose to buy on credit? Discover how brands leverage neuromarketing strategies to make products feel irresistible, and how they subtly shape consumer habits through pricing, payment options, and powerful psychological triggers.

If you’re a business owner or a business student, this video will reveal the secrets behind the strategies and how you can use them ethically to enhance your own business—or protect yourself from falling into these traps.

Key Highlights:

Understanding Neuromarketing: What it is and why it’s so effective
Why Indian customers are opting for EMI on big purchases like the iPhone
Practical insights for business owners and students on ethical marketing

Timestamps

0:00 Introduction
0:30 Iphone and EMI
1:59 What is Neuromarketing
4:09 Campbell's Packaging
5:14 How IKEA Applied Neuro Marketing
6:39 The Soda Experiment
7:33 is it ethically right or wrong?
8:06 purchasing behavior
8:36 Emotional Branding
9:22 Conclusion